"A household based in North London seeks an exceptional and experienced tutor to guide their most junior child on his first steps to growing into an British gentleman."
When reading this post, you might naturally overlook the phrase "initial stages" as mere a turn of phrase.
But, it may be the crucial part of this distinctive position posting, as it attempts to hire a tutor for a one-year-old.
Hundreds of submissions have now been sent in since the unidentified family published their search for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the post has received attention across the media, with many questioning why?
Innovative Idea
A tutoring expert, head and founder of Tutors International, which is supporting the family in their search, stated that despite initial scepticism, he considered the plan "visionary", and "advanced".
When he spoke with the family, he mentioned they recognized the atypical nature of their demand, and how early in age their son is.
However, they explained that they "didn't want to wait any longer" to get a tutor, as they had waited until their firstborn was five, and by that stage "cultural bias had by then taken hold".
What precisely did the family mean by "cultural leaning"?
It's "comprehensive", Adam answered. "How you eat, the manner you speak".
He stated the firstborn had adopted "really subtle, unspoken signals" from the family, and had assumed their cultural habits. The family told the consultant they hoped to prevent this pattern to repeat itself with their infant.
The plan: To engage a British tutor, who needs to speak with Received Pronunciation, to shape the baby right from the beginning.
Osmotic Learning
"A lot of the development at the start here is somewhat absorbed naturally," explained the CEO.
It's via this natural absorption that the family are aiming the child will pick up the UK customs they wish to instil.
The consultant explained the tutor had to be an individual who attended "the right kinds of schools – similar types of schools as the family hope to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be performing things they may not realize they're doing, simply by nature," he added.
Expense Not a Factor
The family informed him the chosen tutor should preferably also have knowledge of or interest in equestrian activities, winter sports, artistic pursuits and musical activities so as to influence the child in a wide range of passions.
Additionally though, he explained the family desired the tutor to enrol the child on a variety of classes so the child would be "pony-riding and learning an tool by the time they are approximately three years old".
In the family's view, helping their son grow into a "UK sophisticate" will lead to achievement and create opportunities.
"Considering the rights and wrongs of that, because it's undoubtedly a class statement," he notes.
However, notwithstanding all this tutelage in "UK identity", might the child adopt alleged cultural influence from the globally influenced family he lives with anyway?
"Yes", answered he. "They realize this could fail, but they've merely embraced the attitude of, 'we should try and we should start as early as we can', because the expense of it is not a concern," he said.
Impractical
A number of in the tutoring industry who share those doubts.
Another CEO, CEO and founder of a tutoring service, who supplies private tutors, commented that "the process of becoming bicultural, or indeed, becoming oneself, is something that must be experienced personally, not designed."
He wrote that he had emigrated from Asia to the UK at the time of seven, and had been raised knowing and living both cultures. He continued to be educated at Cambridge University.
"The notion that an individual can act as a embodiment of Britishness, someone who can in some way transfer the characteristics of a English gentleman upon a infant child, seems to me idealistic and unfeasible," he commented.
"Based on my background, employing a typically British tutor from early childhood will not instantly create the outcome they desire.
"I wasn't provided with that kind of mentor, and nevertheless I have been lucky enough to enjoy many of the situations they desire for their son."
He stated: "The truth is, self-identity cannot be imposed from the external environment; it must be embraced, and it must come from within."
Buying Britishness
Of course, Britishness is something the CEO hopes can be educated – and marketed.
"I think the reality that the international society regards us in this light is something that we should be cherishing|valuing|appreciating
